Life Science

Pharmaceutical and biotechnology companies have experienced unbounded growth of data across all facets of the business and from third-party sources. Careeva offers proven analytical frameworks to simplify the analysis of market share and formulary data from providers, and accelerate the generation of insights guided by ML/AI, so analyst and business teams can make better data-driven decisions in areas such as market access, payer analytics, and commercial effectiveness. Careeva can help you in many ways:

1. Commercial Effectiveness: Analyze buying tendencies and prescription trends at newfound speed and ease with AI-powered analytics. Blend prescription data from multiple industry sources, so brands can analyze the specialty areas, medical conditions, and patient demographics for which drugs are most widely prescribed. Automated analysis powered by machine learning utilizes all the data available to uncover why performance metrics have changed, which speeds the time from insight-to-action.
2. Market Access: We can help you identify opportunities to grow market share by overlaying HCPs against sales coverage and targeting underperforming HCPs. Proactively monitor market share trends, spot breaks in trends, and uncover underlying reasons why market share changes across all your data. Apply data analysis frameworks across multiple brands and project your market share gains by tackling gaps in coverage.
3. Marketing Analytics: Optimize the marketing channel mix by analyzing commercial and market data with automated machine learning. Aggregate and analyze prescription data from industry sources, giving commercial teams detailed visibility into the prescribing behaviors of care givers. Collaborate on advanced analytics to build propensity models of predicted prescribing behaviors to shape future outcomes.
4. Sales Intelligence: Boost efficiency and effectiveness of sales teams with self-service apps enabled by voice and natural language. Deploy conversational AI data assistants to boost the efficiency and effectiveness of commercial field teams. These data assistants help sales reps tailor their interactions with physicians by giving them on-the-go access to analytics and prescribing trends.